7 habits

Wednesday, March 26, 2008  by Cathy Lawrence

Last year, when I practiced blogging in our "sandbox," I made some snarky remarks about the 7 habits, exposing my ignorance by assuming they were targeted at people who wanted to manage their time better and implying I was a lost cause in that skill area. Wow! Was I wrong, and boy, do I love it when that happens.

Seriously, what better way to really learn than to come face to face with the depth of your own ignorance? A little ignorance is easy to gloss over or fix on the fly. Something you can take in stride is just a minor course correction. Turn the steering wheel a little, and keep on driving. But to be flat-out wrong -- and come face-to-face with it? That's a full stop sign at a busy intersection. My turn signal's on and the engine is ticking over. Clutch pedal's in, I'm in first gear, and my foot's on the gas. Looking both ways...

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Comments

# Carole Latson said on March 28, 2008 6:48 AM:

I don't know about anyone else, but I have NO IDEA what you're talking about - or what it has to do with optimal health.

# rdknyvr said on March 28, 2008 7:56 AM:

Hi Carole, Perhaps in the context of Optimal Health, Cathy is subtly alluding to the potential for ignorance a lot of people have, including IBOs, about what leads to Optimal Health, what habits, etc. So many of us "think" we know a lot about health, but when we dig into the subject it turns out we are wrong or just plain ignorant. I know that's true of me at times. Then I come across a study like the one relating positive results for the IL-1 gene to risk for early heart disease, showing a 700% increase in risk (according to Lewis Bender, CEO of Interleukin Genetics) correlated to LDL and LDa oxidation in the blood. I thought I knew about that risk, but when I heard it actually described, it did hit me, metaphorically, like a car running a red light. And certainly if you know about such risks but do nothing or take no personal action, having a major myocardial infarction would hit you like a car running a light at an intersection... thus Cathy's analogy of carefully stopping, looking both ways (reflecting on risks), and signalling her intentions... :) That's my take, anyway. :)

# rdknyvr said on March 28, 2008 8:04 AM:

So Carole, just to finish off that last thought, if you knew that being IL-1 positive for the SNPs correlated to higher risk of heart disease was related to an increased risk as noted above, would you not want to take the test to see whether you're in the 50-60% of caucasian-background North Americans who ARE IL-1 positive? And if you were 'positive,' wouldn't you  want to immediately start taking the Nutrilite IL-1 Nutrigenomic Heart Health supplement which has been demonstrated in independedent, placebo-controlled clinica studies to normalize the over-expression of that gene? That's the kind of thing that Cathy is alluding to in a generalized way.

Final question: have YOU taken the Gensona Heart Health Test? :)

# rdknyvr said on March 28, 2008 8:06 AM:

PS to CATHY: have you done those two tests yet that were sitting on your desk??? :)

# Cathy Lawrence said on March 28, 2008 2:36 PM:

Wow! rdknyvr, you say the nicest things. But I had no such subtle agenda in mind, as you'll see by today's post, which I dedicate with apology to Carole.

And you'll hate me for doing this, but I have to add that the lovely statistic you quoted (the 700% number) can't be used to sell the IL1 Heart Health Genetic test simply because it's not one of the claims that has been approved for the product.

As I'm sure you know, many things >may< be true of products but >may not< be used to sell them -- because those specific statements or facts are not approved claims.

So, say that the genetic tests are shipped in a tin case. Unless the approved Quixtar copy includes a statement about the tin case, you >may not< use that feature to sell the test. Not even if you have a group of customers who would be 700% more likely to buy it if they knew about the tin case. ; - (

# Cathy Lawrence said on March 28, 2008 3:07 PM:

And to comment on your second post, rdkynvr, yikes! I know it's a fine, fine line to hew to, but the minute you put a medical condition (heart disease) with a Nutrilite supplement, you've just categorized the supplement as a drug. Can't do it, my friend. Drugs are used to diagnose, treat, or prescribe for medical conditions. Supplements are used to support currently healthy physical states or systems, along with healthy diet, exercise, etc. Long story short, this is one more reason we talk about using approved claims >only< when talking about Nutrilite products. The approved claims are found on the label, on Q.com product pages and in the PH brochures, the Supplement, and Choices. I appreciate the fervor you bring to the discussion. And I wish there were easier and more direct ways to sell our truly wonderful supplements. That's part of what I work on, every day -- as do my partners in the Legal and Marketing Departments.

# rdknyvr said on March 28, 2008 4:33 PM:

Cathy, nice "re-direct"... :) But have you done the two tests that were sitting on your desk? :O)

You're quite right about the "700%" number -- that came out of the Interleukin conference call yesterday afternoon, and is still the subject of a validation research project underway... I'm not nor have I ever used that number, except in our correspondence above :)

Same with the "heart disease" phrasing, I am very careful with that... slipped above, sorry.

So where will those claims eventually be used -- in the direct to patients, 'big pharma' distributors, and physicians/clinics channels that Interleukin is working hard to open up, since the Alticor channel so far hasn't "produced" expected returns. Or solved the issue of 25-40% * of tests sold not being returned by purchasers to Interleukin -- after being paid for -- for processing? :(

* percent of tests not returned varies from month to month

# rdknyvr said on March 28, 2008 4:40 PM:

PS Cathy, I absolutely do appreciate and value the reasons we must use ONLY Quixtar-approved claims and statement when referring to products... hope I didn't come across as flippant above, wasn't intended. :)

# Cathy Lawrence said on March 28, 2008 4:57 PM:

rdknyvr, I agree we need to do something about PH. The percentage of unredeemed tests (25--40%) is appalling! We've talked before, you and I about some ideas. I'm going to blog on it, too, and see who else has opinions and ideas about how to fix this.

And FYI ; - ) I'm taking the two genetic tests and doing a little slide show on the process even as we "speak.". Thanks for your unwavering support!

Re the PS, no worries -- you didn't seem flippant.

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